Well, when a plane flying overhead, have you finger pointing, "look, the machine" ... ... Well, I think this behavior should be classified as immature, but United Kingdom Airlines (British Airways) recently launched an outdoor advertising, but it dawned on me, it turns out, this is at all times and, kill men, women and children through, well, reflecting the intense curiosity of the human engraved in their genes: iPad air Hello Kitty case
Creative actually is simple, but effect cool very has, this help buddy in London of Piccadilly square and Chiswick installation has some digital of outdoor advertising brand, then, whenever sky in the has British airlines of aircraft flew, advertising brand on can through special of monitoring technology induction to, get this frame aircraft of destination, information, and will of displayed in this advertising brand Shang, like "now flew of is from Barcelona to of British airlines BA475 flights" ~ while match a cute children from ground station up, and Stumbling ran to the edge of the Billboard picture-and he pointed to the sky, "look, the machine" ~ well, I have no doubt that someone can even this billboard the following day, HA HA.
Of course, this lovely ad, the ultimate goal is to "bleed"--British Airways head of marketing Abigail Comber is insidiously said this "interactive advertising" to show their more image intensive flight and super capacity can reach around the globe, thus stimulating people to buy a ticket to travel ~:)
• Whenever a British Airways plane flying from afar, screen, sitting on the floor then the child will stand up, pointing to the side run to the aircraft
• He said, look, this is the British Airways flight BA475 from Barcelona ~
• Then, the plane flew over, children don't run away from the screen, freeing up the screen used to display advertisements, and more flights, more destinations--British Airways Baqi had then impressive capacity. So the main point of the ad is, the position of the Billboard must be kept where there is British Airways planes flying over ~
▲ Except the boy version, there are also girl version iPad air Hello Kitty case
Advertising agency: Ogilvy 12th Floor (Home: Ogilvy.co.UK)
