Gulf Loop startup Aiwa is looking to earn some noise in the Bluetooth presenter scene, resurrecting a brand from the working days when music came on CDs and cassette tapes and when speakers more often than not doubled as side tables.
Aiwa, based in the hardware-focused Catalyze coworking space, expects to launch for speaker in the next few weeks, CEO User Born said. He's counting on their lean manufacturing and marketing strategy, merged with a bigger speaker and bigger thud reminiscent of component stereo systems.
Technori Pitch event trumpets a growing Which you could maker movement John Carpenter You see, the "maker movement" took center stage support Tuesday night's Technori Pitch, monthly startup showcase normally dominated before software solutions. The "maker movement" bought center stage at Tuesday night's Technori Pitch, a monthly startup showcase in fact dominated by software solutions. ( Jeronimo Carpenter )
"We think we a better way to deliver this amount of peripheral for the price, " Born mentioned. "The idea is to take fantastically talented acoustic engineers and give all involved more hardware to work with. "
Born's also counting on consumers to recognize Aiwa from a previous musical and tech era. Listeners of a certain age definitely will remember the company as a Japanese bot of stereo components, in particular often the boomboxes of the '80s.
Aiwa's reemergence as a Chicago-based startup comes thirteen years after Sony bought the manufacturer and folded it into its tiny}.
This is a clever reversal of newly strategy by smaller Chinese technology companies, who have licensed classic Western brand names like Lloyd's and Bells & Howell. Best of luck to Aiwa, I look forward to hearing their positive aspects!
Mark Thomann, CEO of Chicago-based River West Brands, said which he spotted Aiwa in 2013, got sold the rights to it and got the trademark. Thomann, whose tiny} specializes in pulling dormant brands over the corporate trash heap and stimulating them, said he looked to make sure you pair the brand with a company which has been innovating in the audio space.
When led him to Hale Pieces of equipment, Born's company, which makes sound gisement for Android phones.
Hale Pieces of equipment about a month ago became Aiwa, and River West Brands keeps on a partner.
Born, who presented the woman new product at a recent Technori Sell event focused on makers, said which he and his team are finalizing the design while price of the bluetooth speaker and expect provides pre-order sales later this month while shipments as early as May.
His or prototype is about the size of a quite high, thick briefcase and weighs almost 12 pounds. The size is key, mentioned Aiwa VP of marketing Alex Kemmler. Making sound involves moving material, and bigger speakers move more material, he said.
"We decided involving us weren't going to defy the protocols of physics, " he mentioned. "If you want to move some material, let's move some air. "
At the Technori event, Born produced a smaller, hand-held portable bluetooth speaker, any Aiwa prototype — the latter are produced a fuller, richer thud.
Born said he expects in order compete with other larger Bluetooth presenters on price.
He said the agency will focus on online sales streaming channels, though he said it can possibly expect to be in some retail locations. This tactic means lower costs for sales and marketing, which he said.
"Do you want to put the profit making sure it's in every showroom throughout the country? " he said. "Or are you attending put the money in the equipment? "
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