Coty tempts consumers due to iPad mini Marc Jacobs Decadence
By Rebecca Mann, Executive Director - Article
Launch: Decadence is the new front runner feminine fragrance from the designer Marc Jacobs mini iPad case and Coty. The global roll-out begins this autumn.
Details: All the fragrance concept centres around the actual invitation to indulge. The peculiar flacon was inspired by the designer�s classic handbag shape.
The power was composed by Firmenich�s Annie Buzantian, in collaboration with Jacobs and Ann Gottlieb. It employs top notes of plum, saffron and iris, atop a heart associated with rose, orris and jasmine. The basic 2003 subaru forester blends amber, vetiver and écrit woods.
The emerald-green bottle may be topped with a textured python covering, and finished with a gold face and silky black tassel. The outer layer carton is a matching green, getting gold embossed logo.
Shot from Steven Meisel, the print ad campaign music star supermodel Adriana Lima in a decadent boudoir. It will be complemented by a computer campaign.
The full Marc Jacobs Decadence collection comprises a 30ml, 50ml and 100ml edp, priced locally at US$70, US$95 and US$120, respectively.
Decadence redefined: the new girlie fragrance from Coty and Marc Jacobs
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